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What is Pay Per Click?

Pay Per Click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. Advertisers typically bid on keyword phrases relevant to their target market and pay that amount for each click generated

Notable PPC-based search engines

Google (Google AdWords)
Yahoo! (Yahoo! Search Marketing)
Ask.com
Baidu.com
Business.com
Looksmart
MSN/Live Search (Microsoft adCenter)

PPC Keywords to get you going

Using PPC?
Below is over 150 targeted keywords to get you started. This list alone could get you over 16,036 hits a DAY. imagine the possibilities
text file
csv file

PPC Tools

Using PPC?
Don't until you use these free tools

Google Keyword Tools:
Find new keywords direct from the horses mouth; Google
View keywords traffic estimates
Adwords Editor
Ad Preview Tool

KeywordPad:
To Clean, Modify & Multiply (Long Tail) Your Keyword Lists

Good Keywords v2:
The original classic software for finding good keywords

Preview My PPC
Great tool for previewing how your ads will looks on Google, Yahoo and MSN.

MSN Demographic Prediction
Want to know if your audience is mostly male or female?

Spacky
Useful tool for getting estimates of searches on Google, Yahoo and MSN.

FreeKeywords.Wordtracker
Useful tool for getting estimates of searches

Miva Keyword Tool
Automatically see lists of derivates keyterms and the derivates of them.

Misspelling Tool
Occasionally users will not type a keyword in correctly (shock).